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2025
New creative chapters collaborating with brands, founders and agencies who want to make something that actually moves people. Let’s build what’s next together.
Let me show you
how I got here
2013
Started interning at a celebrity booking agency for premiere's & product launches, learning how culture, talent and brands collide to shape what people buy and believe.
No AI required
2014
Learnt my trade in PR crafting storytelling, brand building and being part of the birth of influencer marketing. It taught me to be multifaceted and grew my confidence in the craft of an idea and storytelling.
2018
Launched my own agency, hustled hard, won global pitches and built campaigns that lived in culture. Working in the music world uncovered the power of how passionate audiences can become when work truly resonates.
2021
Moved to Australia for a new challenge and helped shape an agency’s creative studio into a full-service offering. Learned a new market, grew a talented team and proved that great ideas win anywhere.
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