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PRESENT
Working as an independent Creative Director, building cultural activations and the strategy behind them that make genuine connections between brands and the people who matter to them.
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how I got here
Award-winning Creative Director, a decade in brand, PR, experiential and music. Based in Melbourne.
2013
Started interning at a celebrity booking agency for premiere's & product launches, learning how culture, talent and brands collide to shape what people buy and believe.
No AI required
2014
Learnt my trade in PR crafting storytelling, brand building and being part of the birth of influencer marketing. It taught me to be multifaceted and grew my confidence in the craft of an idea and storytelling.
2018
Launched my own agency, hustled hard, won global pitches and built campaigns that lived in culture. Working in the music world uncovered the power of how passionate audiences can become when work truly resonates.
2021
Moved to Australia for a new challenge and helped shape an agency’s creative studio into a full-service offering. Learned a new market, won awards, grew a talented team and proved that great ideas win anywhere.
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