THE PROBLEM

Ella Eyre was entering a new album chapter. The risk with artist campaigns is always the same: they become polished and disconnected from who the artist actually is.
 

THE THINKING

The insight was personal. Ella's roots connect to Jamaica, and the writing camp at Gee Jam Studios offered something rare, a real creative process to document. I commissioned Buster Grey-Jung and built a visual language that felt like memory: intimate, warm, honest.
 

THE IMPACT

The work became the creative foundation for her full album campaign giving media, fans and collaborators a window into the music's making rather than just the finished product.