THE PROBLEM

Vans needed an experience that felt lived-in, not produced but something that channelled the brand's iconic home-from-home spirit for a new Australian audience.
 

THE THINKING

I led creative direction and full production to reimagine the brand's iconic living room. Every detail was hand-selected — a skate zone, live vinyl printing with a personal message from Steve Van Doren, personalised collage covers, Guitar Hero and curated giveaways.
 

THE IMPACT

An experience that felt personal rather than branded & guests didn't feel marketed to, they felt welcomed in.